Promoting your Pie Store recipe

Congratulations! You have your recipe published on the Pie Store.

Next, start promoting your recipe. Here are some suggestions on how to get the world to learn about your Store recipe.

Share your recipe with your network

The first step is to get the word out to your network. In addition to sharing your Pie Store recipe page URL link, consider including a screenshot of either the recipe or the top section of your Pie Store recipe page.

1. Post it on LinkedIn. Write a short value statement about your recipe. Include the link to your Pie Store recipe page. Include hashtags that relate to your recipe content. Consider a LinkedIn article post.
2. Likewise, post it on Twitter and Facebook.
3. If you post it on Instagram, Pinterest, or Snapchat accounts (if you have those) consider adding a photo of your recipe with a link to its page.
4. Send it out as a newsletter notice to your customer list.
5. Reach out to your customer base individually to introduce your recipe to those who may have urgent needs.
6. If you work with a leads list, consider a campaign introducing your Store recipe. 
7. Share it with your media sources if you have them. If you feel your recipe is a game changer, consider running a press release.

How to use your Store recipe URL link

When you mention your Pie Store recipe page on a web page, ensure the link text for your link contains keywords that are relevant.

For example, if my link is for the coronavirus recipe page, I would write something like, "ensure your business prepares for a possible pandemic situation with my free coronavirus employer preparation plan checklist and use it as is or modify it for your needs." The link text is what I'm using for that store page's SEO title tag. This will help Google add more credit to your keywords as a backlink to your Store recipe page.

Create a blog for your recipe 

Consider writing a blog introducing your recipe.

If you leverage a lot of your content from your Store recipe page for a blog post, don't just copy and paste. Instead change the content enough so Google indexing doesn't consider it as a duplicate page.

If you do make a duplicate, then use a canonical tag in your blog post's HTML code section. You would have that canonical tag point to your Pie Store recipe page. This will give your recipe page more credit with Google search.

In your blog post, include a link to your Pie Store recipe page. Also include your recipe video assuming you have one on the Store page and maybe one screenshot.

Guest write a blog with Pie Blog

If you don't blog yourself, reach out to us at PieMatrix and we can consider partnering with you on blog about your recipe on our Pie Blog site. We can then help you promote this to thousands of our newsletter audience. For example, this is a coronavirus prep recipe blog post.

Post it on your website

Identify a good page on your website, such as your products and services page that lends well to your Pie Store recipe. Add content on that page with a link back to your Store recipe page. 

Promote with your partners

You may have an alliance partner you work with that may find value with your Store recipe. Ask them to post up a few lines about your recipe with a link back to your Store page.

There are many more promoting ideas out there, such as posting it up on Medium and other sources.